That's the name for the Experiential Retail Shop that will be opening it's doors to the public or anyone who just so happens to be doing some Christmas shopping in the Chicago downtown area.
Doors open this Saturday (November 7) and will show off all their current range of mobile devices and that includes their rather super Moto Maker service. Under the moto roof you'll be able to sample all of their designs
It does look very nice and is perhaps something the likes of Motorola should have been doing a long time ago. Apple have and they do a very good job of letting people try their latest products to give customers a feel for what their money will be buying.
We look forward to these and shops from others here in the UK. You can take a virtual tour of what it'll be like on their blog.